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For many businesses, the thought of going bust is an understandably scary one. Every business falls upon tough times at one point or another.

When you start to feel like you are losing control and have no idea how to get things back on track, it can be absolutely terrifying.

However, there are dozens of ways for companies in any industry to stay afloat and grow every year. In this blog post, we will talk about six top tips that can help your business not only survive but thrive for years to come.

#1 – Assess Your Problems Honestly

The first step to solving any problem is admitting that you have one. When it comes to business, this means taking an honest look at the weaknesses and shortcomings of your company. Once you know what areas need improvement, you can start developing a plan to fix them. Trying to sweep your problems under the rug will only make things worse in the long run.

Speak to your accountant and make sure that you’re super clear on your numbers. Look at your books and see if you are spending more money than you are making. The harsh truth is that it doesn’t matter how solid the rest of your business plan is if your finances aren’t in good shape.

#2 – Seek Help

You don’t have to solve all of your problems on your own.  In fact, it’s often a good idea to seek help from others who have been through similar struggles. This could mean hiring a consultant/advisor or joining a coaching program. There is no shame in admitting that you need help and asking for guidance.

In addition, don’t be afraid to outsource certain tasks or functions of your business if you don’t have the resources or time to do them on your own. Hiring a virtual assistant can help you save many hours each week that would otherwise go towards running errands and performing low-level tasks.

#3 – Cut Costs

You should also look for areas where you can cut back on expenses without having a negative impact on sales or service levels.  This could mean scaling back on marketing efforts, renegotiating contracts with suppliers or reducing overhead costs.

Every little bit helps when it comes to saving money, so make sure you are doing everything possible to keep your expenses in check.

#4 – Focus On Your Vision

In order for a business to succeed, the owner must have a clear vision and be able to execute that vision effectively. This means setting attainable goals and staying focused on them no matter what obstacles are thrown your way.

It can be tempting to abandon your original plan when things start to go wrong, but doing so is often a recipe for disaster. A successful business is one that stays the course even when times are tough.

#5 – Improve Your Offer

It’s possible to stick to your guns and simultaneously improve your offering. Take a look at your core offer and think about ways you can make it more relevant, helpful and impactful.

Can you make it easier for customers to buy from you? Can you provide more value or unique benefits? Can you simplify the process so that it’s more user-friendly?

These are all things you can do to improve your offer without compromising your values or goals.

#6 – Refocus Your Marketing Strategy

Often when times get tough business owners are tempted to stop spending on marketing altogether, but this is a big mistake. When things are tough, it’s more important than ever to focus on acquiring new clients. However, you should refocus your marketing strategy.

Start by taking a careful look at all of your marketing practices, because some will generate a bigger ROI than others. In fact, the 80-20 rule dictates that 80% of your outcomes stem from 20% of your inputs, so it’s time to identify the practices that really move the needle and focus on those.

At the same time, you should also be revisiting your target market and adjusting your messaging to better resonate with them. Trying to sell to people who are not interested in what you have to offer is a waste of time and money.

Summary

Business survival is all about  staying positive, keeping your eyes on the prize and working hard to overcome obstacles. By following these top tips you should be able to come out of tough times stronger than ever before.