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According to Adweek, 54% of people say that they delete at least half of the marketing emails they receive without even opening them, and 78.9 say that they have unsubscribed from a brand’s mailing list.

That’s a lot of potential customers to lose out on!

However, there are steps that you can take to make sure that your prospects actually read your marketing emails. By following these tips, you can increase your open rates and improve your chances of converting leads into customers.

Tip #1 – Don’t Overdo It

If you email your prospects every single day, you can be sure that those messages are going straight in the trash.

Try to space out your emails so that you’re not bombarding your recipients with messages every single day.

You could start with bi-monthly emails and then work up to weekly if these are well received, paying close attention to your open rates the entire time, of course.

Tip #2 – Personalise Your Emails

When you send a mass email, it’s important to personalise it as much as possible.  This means including the recipient’s name in the email and addressing them directly.

If you can, try to find out what their interests are and include content that is relevant to them.

Thankfully, there are many CRM tools out there that can help you to segment your marketing and ensure that your leads receive the content that is most relevant to them.

Tip #3 – Use a Deliverability Tool

Don’t spend hours crafting the perfect marketing email, only for it to end up in a spam folder.  Use a deliverability tool like Sender Score to make sure that your messages reach your subscribers’ inboxes.

This will help to optimise your emails and make sure that it meets the appropriate guidelines, which in turn improves your open rates and reduces the chances of your emails being marked as spam.

Tip #4 – Get the Subject Line Right

The subject line of your email is the first thing that your recipients will see, so it’s important to get it right. Keep it short and sweet, and make sure that it accurately reflects the content of the email.

You could also experiment with different subject lines to see which ones generate the best results.

Tip #5 – Perfect Your Timing

It’s important to send your emails at the right time if you want them to be read. 

Try to avoid sending them too early in the morning or during the evening, as people are likely to be busy then.

The best time to send an email is typically mid-morning or mid-afternoon.

Of course, this all depends on the demographic you’re targeting. The best thing to do is split-test your marketing and experiment with different times so that you know exactly when to target your audience.

Tip #6 – Make It Easy to Take Action

Your marketing emails should include a clear CTA (call-to-action). It’s important to make sure that your CTA button has a working link and is easy to spot. 

You could also try using different types of CTA buttons to see which ones generate the best results.

Tip #7 – It’s All About the Reader

At the end of the day, it’s important to remember that your marketing emails should be tailored to your readers. 

They don’t want to read through pages and pages of content about how great you are, they want to receive helpful content that addresses their specific pain points. Take the time to understand their needs and wants, and create content that is relevant to them. If you can do this, you’re sure to see an increase in open rates and conversions.

Final Thoughts

Email marketing is  still one of the most effective ways to reach your audience and convert leads into customers. By following these tips, you can make sure that your marketing emails are read by your recipients and generate the results that you’re looking for.