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In order to be successful in business, it’s important to know when a project is worth investing your time and money.

It may not always make sense for you to jump at every opportunity that comes your way, but there are some signs that can help you decide if it’s worth pursuing.

In this blog post we’ll talk about how business owners can understand whether or not a project is really worth taking on.

Will You Get Paid What You’re Worth?

Before you start a project, it’s important to define the scope of the work so that you know exactly how much time and resources you will need to pour into it. There’s nothing worse than spending  countless hours on a project only to realise that you aren’t getting paid what you’re worth. Charging too little will leave you with diminished resources in terms of time, money and energy so make sure you know exactly what the project entails before agreeing.

Long-Term Potential

Is this a one-off project, or is there potential for a long-term partnership? If you’re fielding several offers and you find that there isn’t an opportunity for future work with a certain project then you may want to consider passing on it in favour of something with more potential.

There’s nothing wrong with one-off projects but anchor clients are the most beneficial to your business, so you need to balance long- and short-term opportunities carefully.

Red Flags

There are certain red flags that should signal to you that a project isn’t worth pursuing. For example, if your client asks for work outside of the agreed-upon scope then it’s probably not going to be an ideal partnership.

Additionally, try looking out for clients who show signs of being disorganised or difficult to work with. These are red flags which indicate that there may be bigger problems down the road, so you’ll want to avoid them before they have a negative impact on your business.

Room for Growth

As a business owner, you naturally want to grow and develop your skill set over time, so you should look out for opportunities to use that.  If a project doesn’t offer any room for this, then you may want to think twice before taking it on.

Portfolio Enhancement

An opportunity to enhance your portfolio is a great reason to take on any project, as it will allow you to grow professionally and become more marketable in the future.  Being able to add a new project to your portfolio will not only look great on paper but it can also be beneficial for you in the future.

Building Relationships

Don’t forget about building relationships as a reason why a project may be worthwhile. Building rapport with clients and having good working relationships is crucial if you want repeat business,  so always keep this in mind when you’re assessing a project.

Gut Feeling

Last but not least, trust your gut. If you have a feeling that something isn’t quite right about the project or you don’t feel 100% comfortable with it, then try to follow your instincts and avoid taking on this kind of work.

After all, if something doesn’t feel right in terms of business ethics, motivation for the project or even payment structure, then  it’s probably not worth it. Your gut is right 90% of the time, so you won’t go far wrong by listening to what it’s telling you.


When it comes to deciding whether or not a project is worth pursuing, there are many factors that you need to consider.

While taking on every opportunity can be beneficial for your business in the short-term, if you want long-term success then it’s important to carefully weigh up all of your options before making any decisions.

Furthermore, as you become bigger and busier it’s simply not possible to say “yes” to everything and so  you need to be  selective about the projects you take on.

By considering all of these factors, your business will progress in the right direction and you’ll be able to focus on what matters most for your long-term success.